Delta’s success can be attributed to its decision to become a premium brand. To appeal to high-paying business travelers and affluent leisure passengers, the airline has established a network of airport clubs that allow eligible passengers to enjoy a more luxurious experience as they wait for their flight to board.
Delta offers a robust selection of airport lounges. The carrier has 56 lounges across its network, which collectively boast 700,000 square feet of space.
Delta offers both Sky Club and Delta One lounges. Sky Club is more accessible depending on a passenger’s status with the carrier, while Delta One is reserved for those traveling in the airline’s long-haul business class cabin and select elite travelers.
Seattle-Tacoma International Airport has been a hub for Delta Air Lines for the last decade. The airline competes fiercely with Seattle-based Alaska Airlines to appeal to Seattle’s premium travelers and uses the Emerald City as a connection point for flights to Asia.
Given its importance in Delta’s network, it should come as no surprise that the Northwestern hub is getting its own Delta One lounge.
Seattle is also in the process of getting its second Sky Club, and the Delta One lounge will be built on the upper level of the new space.
The new Sky Club will be even larger than the Delta One lounge, boasting a space of almost 14,000 square feet. The entrance to both facilities will be located on Seattle Airport’s Concourse A, near Gate 11.
Delta’s major Seattle investment is only one of many projects the carrier is running to enhance the passenger experience for its passengers.
For example, the airline’s Sky Club at Orlando International Airport will be expanding, resulting in space for 75 more people by adding 3,300 square feet of space.
Meanwhile, Delta’s home base of Hartfield-Jackson Atlanta International Airport will also be improved by adding a 23,000-square-foot Sky Club on the airport’s Concourse D.
This expansion will be the airport’s first new club since 2016. Despite its impressive size, it will still only be the second-largest Delta club at the airport.
Delta spaces at both Salt Lake City International Airport and Philadelphia International Airport will also see expansions. A second Sky Club will be opened by the end of 2025 on Salt Lake City’s Concourse B.
The new venue will be 34,000 square feet and one of the largest in the network. Meanwhile, the Philadelphia Sky Club will be expanded by 2,000 square feet.
Delta’s announcements come as demand for premium products surges in the United States. Premium airlines like Alaska, Delta, and United have continued to add more extra-space economy and first-class seats to capitalize on this trend.
Meanwhile, low-cost carriers have made bold moves to appeal to premium customers. Earlier this year, Southwest Airlines announced it was abandoning its infamous “open seating” model and adding extra legroom seats in its aircraft.
Meanwhile, Frontier Airlines announced plans to launch a domestic first-class seat, while JetBlue revealed plans to open its first-ever lounges in New York and Boston.
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