Apple has worked directly with partner airlines to integrate its tracking technology into airline baggage systems, giving passengers and carriers an enhanced method of locating lost or delayed baggage. Eddy Cue, Apple’s senior vice president of Services, commented,
"The Find My network and AirTag have proven to be a powerful combination for users while traveling, providing invaluable location information when bags have been misplaced or mishandled."
Apple has named 18 airlines that are due to integrate Share Item Location functionality in the coming months and promises that more will follow. These airlines are:
United and Air Canada were the first airlines to officially get onboard. In United's case, their passengers are now able to share location information when reporting delayed bags through the United app - according to David Kinzelman, United’s Chief Customer Officer, this will be available at select airports before a systemwide implementation in early 2025.
Additionally, aviation IT firm SITA will integrate Share Item Location into its WorldTracer system used by over 500 airlines and ground handling companies and more than 2,800 airports globally.
The Share Item Location feature can be accessed on the Find My app and will generate a URL link that can be shared with third parties.
The tracking website automatically updates when items are located and will keep a timestamp of any recent updates.
According to Apple, location information will be disabled as soon as customers receive their items. Users can stop it at any time, and it will automatically expire after seven days.
Compatible devices must be iPhoneX or later and must be running on iOS 18.2, iPadOS 18.2 or macOS 15.2 (or later updates).
Mishandled baggage has long been an operational concern for airlines, and with global air passenger traffic expected to double by 2040, they need to stay on top of it.
The situation has improved dramatically in recent years (with the exception of the C.O.V.I.D pandemic years), primarily due to the implementation of better technology - while most airlines are keen to stress that over 99% of customers receive their baggage as planned, Share Item Location will prove a major asset during those rare cases where baggage disappears.